You can choose to unblock ads for certain websites, so if you visit a certain news site on a regular basis and don’t mind getting ads in exchange for content, you can allow ads for that site.īrave works a little differently. Opera is straightforward enough: download the software and your adblocker is built in so there is no need to download any extra software to get started. If you are on a desktop, you can use a browser that blocks ads for you, such as as Opera or the latest from Mozilla cofounder Brendan Eich, Brave. Here are a few ideas of where to start it’s by no means an exhaustive list, but it should start you in the right direction. You have a few choices when it comes to blocking ads, regardless of whether you are using a desktop, phone or tablet. A major drop in advertising revenue for a site could be bad for the site if it depends on it to stay in business.įinally, not all adblockers are created equal: some just hide them from your view, others will allow some that they deem acceptable through.

Like it or not, websites need revenue to keep going, and while major sites may have other sources of revenue – sponsored content, partnerships etc – smaller sites may not have the same options. Most ads will be blocked – one or two may sneak through – and that can be a problem.

You can block ads because a particular one is annoying you, but it won’t just be that one ad that it targets. First of all, ad blocking isn’t a refined process. If you are being hit with ads you’d rather not see, what can you do to make your web browsing a little less irritating?Ī few things to note before you do go ahead to block ads. So what can you do? Google said earlier this week it had blocked 1.7 billion bad ads in 2016, far more than in 2015 as it stepped up the fight against advertisers who don’t exactly play fair.īut all that takes time. Rogue ads, ones that Google has been clamping down on, are an annoyance at best and harmful to your machines at worst. We've all been there – ads that take over your web browser, redirect you to unwanted websites or try to force you to download some software that you never asked for.

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